More.
From The Atlantic/“The End of Men”: “Men seem ‘fixed in cultural aspic.’ With each passing day, they lag further behind.” Numerous college women assume they’ll be primary bread winner; guys “are the...
View ArticleLittle BIG Video #54 Strategy:Women & Relationships
Here’s video number 54 from The Little BIG Things Video Series. According to Tom: “Women look at relationships with more depth and complexity than men do.” It’s essential to understand this if you’re...
View ArticleLittle BIG Video #58 Strategy:On People Turning 50
Here’s video number 58 from The Little BIG Things Video Series. Tom provides a compelling argument for marketing to the over-50 population, including this quote from Bill Novelli of AARP: “People...
View ArticleLittle BIG Video #63Strategy:Pay Attention to Boomers
The latest video at YouTube is #63 in The Little BIG Things Video Series. Though young people are important to marketers in these times, Tom argues, marketers had better keep an eye on boomers, also....
View ArticleZounds!Startling Boomer+ Stats!
I call them (us!) “boomers & geezers.” Boomers alone number about 75 million. The goal of this short post is not heavy analysis. It is simply a vivid and brief set of seven startling numeric...
View ArticleMOAP #6
The next installment of Tom’s “Mother of All Presentations,” or MOAP, is now available at ExcellenceNow.com. You can download the PowerPoint version or a PDF. We’ll be releasing a section every other...
View ArticleMOAP #20
Part 20 of Tom’s MOAP, or “Mother of All Presentations,” is available now at ExcellenceNow.com. You can download the PowerPoint version or a PDF. We’ve been releasing a new section every other week...
View ArticleSurprising Oldie Stats
These few snippets are from my slide deck. (Post occasioned by tweetstream on the topic, 06.23-24.14.): USA 1996-2007, Entrepreneurial Activity (firms founded): Highest rate: Ages 55-64 Lowest rate:...
View ArticleCable POWER!
From my de facto Bible, Nick Kristof and Sheryl WuDunn’s Half the Sky: “[A study] focused on television’s impact on rural India. Robert Jensen of Brown University and Emily Oster of the University of...
View ArticleRead it!Absorb it!Ponder it!Take Advantage of It!
Most important article I’ve read in a long time/The Atlantic July-August 2010: “The End of Men: How Women Are Taking Control—Of Everything” Opening lines/précis: “Earlier this year, women became the...
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